A sleek showroom made of decorative MDF puts flooring specialist WAW on the map in Paris

For the Paris showroom of WAW, a specialist in vinyl and parquet flooring, Belgian architect and designer Bjorn Verlinde truly gave free rein to his creativity. He transformed 300 square metres of office space into an inspiring headquarters.

Using mood boards, colour schemes and an elegant corporate identity by Stockholm Design Lab, he designed 8 offices, 2 meeting rooms and a showroom. In the showroom, which Bjorn himself constructed with a Belgian team, WAW's customers can consult hundreds of flooring samples.

Bjorn worked with Unilin Panels, more specifically with the light grey (Meteor Grey) in core-coloured decorative MDF of our decorative MDF range. 78 panels were delivered almost immediately. This allowed him to construct the entire room at a record speed, from the walls to the ceilings. In this coronavirus period, product availability and delivery reliability were important elements when it came to completing the project on time.

Bjorn and the owner chose a Belgian product that is not only original and high-quality, but also affordable and versatile. Cabinets, walls and doors were made entirely of Fibralux, with extra attention for storage drawers and cabinets. Some cabinets are up to 11 metres long, with hundreds of drawers, to hold all the samples in the WAW showroom.