Contemporary White Birch wood tone is a perfect fit for Bel&Bo

The clothes make the wall

In a fashion store, the interior should certainly make an impression. But never more than the collection itself. That made White Birch the perfect choice for Bel&Bo: a light wood tone in melamine and HPL that feels inviting without overpowering the space.

Ready for the everyday catwalk

A clothing store isn’t a museum. Clothes rails get moved, boxes are shifted around the store and things can get surprisingly lively in the play area. So an interior needs to do more than look good. It also needs to stand up to everyday wear and tear. Our wear-resistant HPL and melamine-faced panels ensure White Birch keeps its fresh appearance, even when the store is at its busiest.

“That was important to us too. Materials that retain their quality and appearance for years don’t need to be replaced as often,” Petronella explains. That is exactly what makes White Birch such a successful choice in her view: “It’s a design that meets all our expectations, both aesthetically and practically.”