Yves Pecceu : “Customers find authenticity increasingly important. That is why wood is so popular”. Of course that comes at a price. Yves Pecceu explains: “The final price tag often puts people off. Wood is quite simply a very expensive material”. “UNILIN came up with a brand new solution that combined the demand for authenticity with an affordable price”, Yves Pecceu says. “There are plenty of alternatives to wood on the market, but the UNILIN Evola designs are the most lifelike imitation of wood as far as I am concerned. Only a specialist would see the difference”.