Offer a perfect alternative for real wood;
that’s our goal. Creating a realistic look & feel
requires an experienced development process.
Ann De Blanck, Product Manager at UNILIN
Evola explains.
“We start decor development with an intensive search for original
materials. This comprises a broad range of characteristic oak with
pronounced weathered effects to a refined deep-black design that
can hardly be distinguished from painted veneer. There’s a long
road of experimentation before we reach a final design.”
Every element in a design should be determined
and positioned in minute detail
You can make authenticity
“Every element in a design should be determined and
positioned in minute detail: the size of the knots, the colour contrasts
and the strength of the grain. This is an assessment that
takes place by various people over a long period of time. After
all, each person views a design in a different way. This enables
us to be certain that a design is really ‘right’. Decor development
is not a pure science and a feeling for design and styling
is essential.”
Every detail is manual work
“As well as an authentic look, the feel needs to be right too,
something that has become increasingly important in recent
years. That’s why we have specialised in developing surface
structures. An example of these are the synchronous structures,
in which the structure follows the pattern perfectly. This gives
a realistic design, hardly distinguishable from solid wood or
veneer. A realistic, budget-friendly and sustainable alternative
for real material.”
