02 November 2018
A recent British survey suggests that more than 40% of millennials choose their holiday destination based on its Instagrammability, and hotels are increasingly designing their interiors with Instagrammability in mind. Kel Wouters works for social media and online marketing agency So Buzzy, whose clients include Crowne Plaza Antwerp and Hotel BLOOM!, part of the NH Group, in Brussels. She explains how interior designers can help to ensure Instagrammability.
Source: www.dezeen.com
A quote in the toilet at The Restaurant in Brussels.
“More and more companies, not just hotels, are responding to the trend and getting involved. Technology makes so much more possible, like augmented reality, where hotels can offer virtual tours and even create selfie moments along the way.”
“Original, special objects are appealing. Hotel BLOOM!, for example, had two ball chairs hanging from the ceiling. Guests would automatically sit in the chairs and start swinging, and would then take a selfie. The same goes for original murals.”
The ball chair at Hotel BLOOM!
“Interior designers also need to look at what’s currently popular on Instagram, although they need to be careful with temporary trends. Replaceable accessories are the key. The ball chairs at Hotel BLOOM! regularly get new cushions in different colours to create a whole new vibe, and arty objects throughout the hotel are replaced at regular intervals.”